AutoTrader

AutoTrader Retailer Awards

The AutoTrader Retailer Awards are designed to recognise the best automotive retailers in the UK. These annual awards celebrate the hard work of dealerships within seven categories, ranging from the best customer experience to sustainability. 

We are incredibly proud to have once again been recognised at the prestigious Auto Trader Retailer Awards 2026, reaching the top three finalists for both Retailer of the Year and Customer Choice, an outstanding achievement amongst over 14,000 UK car retailers.

This follows our previous success as a Retailer of the Year finalist in 2022, when we were ranked amongst the top three dealerships in the country, and our Customer Choice finalist recognition in 2018.

These achievements reflect our continued commitment to exceptional customer service, quality vehicles and providing a buying experience our customers can trust.

AutoTrader Highly Rated

In 2026, for the ninth year, we have been awarded the AutoTrader Highly Rated award to highlight that we offer the best possible customer experience - both online and in our dealership. 

As an AutoTrader Highly Rated retailer, it means we have demonstrated the following qualities over the past 12 months:

• An average overall rating of 4 stars and above out of 5
• Enough reviews in proportion to the size of our Auto Trader forecourt
• Responded to reviews; including both positive and negative comments

Here at First4car.com, we aim to provide a great experience for each and every customer. We learn from our customers’ feedback and are delighted to have received over 1,750 reviews with an overall rating of 4.9 out of 5 stars.