We go the extra mile...

At First4car.com, you can expect to be greeted by a friendly face. As an independently run family-friendly business, we’re only happy when you are!

We have over 21 years of experience buying and selling used cars, so when it comes to purchasing a vehicle, you can rely on us for a first-class customer experience. Our dealership is a proud part of the Pudsey community and our hardworking team are local people too.

At First4car.com we put our customers first. Husband and wife duo, Richard and Sally, built the business from the ground up and it’s very much a family affair; even their two teenage children like to learn the ropes by helping out and getting involved at weekends! Other family members who help keep the wheels in motion include IT guru Charles, and valued purchaser Bob.

An enjoyable car buying experience

When you visit our showroom in Leeds, you will immediately feel at ease. There’s no pushy sales people here, just warm and welcoming team members who are on hand to help in your car search. 

If you’re planning on visiting us soon, then we’d love to show you our current range of cars in stock. And don’t worry about leaving anyone at home, we’re child and pet friendly too! For convenience, our showroom is open 7-days a week - including bank holidays - so you won’t have to take time off work to visit us for a test drive. 

Take a look below to find out a little bit more about each of the First4car.com family members - we feel very lucky to have them on board… 

  • Richard

    Richard is Company Director of First4Car.com, which he began more than 21 years ago. With his passion for perfection and a 'can do' attitude First4car has gone from strength to strength. Richard is happy to get out from behind his desk and get his hands dirty and can be found helping out in the workshops, hoovering the showroom or indeed any job that needs doing. Some may say he's a workaholic......... probably true, but he always finds time for his family. No one knows where he gets his energy from!

  • Sally

    Husband and wife teams are the best! Being Richards 'better half' Sally has a number of roles within the company including human resources, accounts, website detailing, to name just a few! She also 'manages' the next generation who can regularly be found helping out on a weekend in the valet bays and office...............they are already asking when they can take over!

  • Next Generation
    Next Generation

    As a family business, we really are all involved. Our son works within the business on a Saturday, in which he is taking on more and more responsibility and showing he has the family work ethic. He has grown up being part of the motor trade and has a genuine interest in anything car-related.

    Our daughter prefers more office based tasks but again has a keen eye for detail and isn't afraid of working hard, despite her young age.

  • Luke

    Luke is our Co-ordinator and Aftersales Manager. He has the huge task of ensuring everyone in the company knows what needs to be done and ensures it gets done! He works seamlessly between our workshops, valet team, and administration team. He's Richard's 'right-hand man'. As if that wasn't enough he liaises with customers following their purchase to ensure any issues are resolved as quickly as possible and with the least amount of inconvenience. 

  • Ben

    Ben is one of our sales associates. He is a genuine family man who has a strong work ethic but is also the first to play a practical joke on his colleagues! Ben is often the first in the building and one of the last to leave to ensure his customers receive the very best service, and he meets his customer's expectations. Ben is not camera shy and is usually the spokesperson for First4car, recently being interviewed by Sky News for a piece on the effect of the pandemic on the motor trade.

  • James

    James started his career at First4car in the valet team. He quickly showed promise and was offered the role of Administrator. With his passion for cars and determination to get things done, he is the man that keeps the paperwork in check and the prices competitive. More recently James has taken on the role of senior administrator and can be found at times working with the sales team........ there's no limits to this man's talents!

  • Liv

    Liv is a great addition to our office staff. She is learning the ropes from James and proving a valued member of the team. With her dad in the motor trade, she thought she would give it a go herself.

  • Alex

    Alex is a valued member of the First4car team ... he's constantly on the go! Alex has a number of roles, ensuring the forecourt runs smoothly, and customers cars are looking their best and ready to collect on time. He has a long list of jobs and helping a number of members of staff ease their workload.

  • Vehicle Technicians
    Vehicle Technicians

    Our vehicle technician Marv has over 30 years of experience in the motor trade. Now that's a lot of bonnets he's had his head under! Marv is conscientious and knowledgeable and an essential part of the First4car team.

    Dale is a skilled and experienced alloy wheel technician, and a great addition to the team.

    Local lad Nat is the newest member of the team. He's keen to learn and doing well supervised by Marv and Dale.

  • Vehicle Preparation Team
    Vehicle Preparation Team

    Our vehicle preparation team work really hard come rain or shine to ensure your new car looks and smells as good as new. These are the guys who prepare the vehicles when they initially arrive with us, photograph the vehicles for our website, then add all the finishing touches to ensure she shines and looks at her best ready to drive away. Dave is the father figure of the team and is our longest standing member of staff at First4car with over 15 years of service. Ben, Josh, Gary, Darren and Dave all work incredibly hard and are another vital part of the team. 

Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez


At First4car we charge an admin fee of £50 when you purchase a used vehicle from us. The admin fee pays towards the preparation of your new car, to make sure it’s safe and immaculate when you drive it away.

Admin fee is charged as listed below: