We have a fantastic team at First4Car.com ... every single member of staff is imperative in being able to provide a great experience for our customers. They all work exceptionally hard and have the same goal in mind ... a happy smiling customer!

As well as a husband and wife team and our two children who like to get involved and help out, we have other family members involved in the company such as brothers Charles, our IT Guru, and George, Head of Operations. We work closely with Mike at First4Transport delivering our vehicles and Bob one of our valued purchasers. We can't mention everyone but needless to say we feel very privileged to work with some great people and value every single one of them!  

  • Richard

    Richard is Company Director of First4Car.com, which he began more than 21 years ago. With his passion for perfection and a 'can do' attitude First4car has gone from strength to strength. Richard is happy to get out from behind his desk and get his hands dirty and can be found helping out in the workshops, hoovering the showroom or indeed any job that needs doing. Some may say he's a workaholic......... probably true, but he always finds time for his family. No one knows where he gets his energy from!

  • Sally

    Husband and wife teams are the best! Being Richards 'better half' Sally has a number of roles within the company including human resources, accounts, website detailing, to name just a few! She also 'manages' the next generation who can regularly be found helping out on a weekend in the valet bays and office...............they are already asking when they can take over!

  • Next Generation
    Next Generation

    As a family business, we really are all involved. Our son works within the business on a Saturday, in which he is taking on more and more responsibility and showing he has the family work ethic. He has grown up being part of the motor trade and has a genuine interest in anything car-related.

    Our daughter prefers more office based tasks but again has a keen eye for detail and isn't afraid of working hard, despite her young age.

  • Luke

    Luke is our Co-ordinator and Aftersales Manager. He has the huge task of ensuring everyone in the company knows what needs to be done and ensures it gets done! He works seamlessly between our workshops, valet team, and administration team. He's Richard's 'right-hand man'. As if that wasn't enough he liaises with customers following their purchase to ensure any issues are resolved as quickly as possible and with the least amount of inconvenience. 

  • Ben

    Ben is one of our sales associates. He is a genuine family man who has a strong work ethic but is also the first to play a practical joke on his colleagues! Ben is often the first in the building and one of the last to leave to ensure his customers receive the very best service, and he meets his customer's expectations. Ben is not camera shy and is usually the spokesperson for First4car, recently being interviewed by Sky News for a piece on the effect of the pandemic on the motor trade.

  • James

    James started his career at First4car in the valet team. He quickly showed promise and was offered the role of Administrator. With his passion for cars and determination to get things done, he is the man that keeps the paperwork in check and the prices competitive. More recently James has taken on the role of senior administrator and can be found at times working with the sales team........ there's no limits to this man's talents!

  • Alex

    Alex is a valued member of the First4car team ... he's constantly on the go! Alex has a number of roles, ensuring the forecourt runs smoothly, and customers cars are looking their best and ready to collect on time. He has a long list of jobs! Despite being fairly new to the motor trade he is taking things in his stride and helping a number of members of staff ease their workload.

  • Vehicle Technicians
    Vehicle Technicians

    Our vehicle technicians Keith and Marv have over 60 years of experience in the motor trade between them! Now that's a lot of bonnets they've had their heads under! Both Marv and Keith are conscientious and knowledgeable and an essential part of the First4car team.

  • Vehicle Preparation Team
    Vehicle Preparation Team

    Our vehicle preparation team work really hard come rain or shine to ensure your new car looks and smells as good as new. These are the guys who prepare the vehicles when they initially arrive with us, photograph the vehicles for our website, then add all the finishing touches to ensure she shines and looks at her best ready to drive away. Dave is the father figure of the team and is our longest standing member of staff at First4car with over 15 years of service. Ben, Josh, Gary and Dave all work incredibly hard and are another vital part of the team. 

Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing:https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez


At First4car we charge an admin fee of £50 when you purchase a used vehicle from us. The admin fee pays towards the preparation of your new car, to make sure it’s safe and immaculate when you drive it away.

Admin fee is charged as listed below: